Marcus Kaiser pursues a research-based practice with his overpainted photo tablecloths that combines artistic intervention and media-critical analysis. By transforming industrially manufactured mass-produced goods into unique pieces through painterly gestures, he questions the concept of artistic value and the function of images in everyday life. In doing so, he critically reflects not only on those everyday images that cover the world as decoration and virtually dissolve the distinction between image and reality, but also on visual forms of high culture and classical modern painting, as Günther Förg has already addressed. Kaiser particularly emphasizes the ideological potential that charges images with subconscious messages and social meanings in both everyday and art-historical contexts. The work thus addresses both the omnipresence and the ideological impact of images in consumer society, making visible how images construct social perceptions and evaluations between mass-produced goods, high culture, and individual appropriation.